skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view


In a recent podcast, Ovum expressed the opinion that deception technology is primarily the preserve of large enterprises with sophisticated IT security teams. While adding that deception is about to go mainstream, it also doubted that many of the companies in this market have more than 50 customers.

Attivo highlights its midmarket capabilities

Deception vendor Attivo Networks, however, contacted Ovum to counter that perception, and in the spirit of full disclosure, we reproduce its arguments here together with some comment.

It says only four in 10 Attivo customers are in the enterprise segment as defined by the lists compiled by Fortune magazine (the Fortune 100, 500, 1000, and 5000). Most deception vendors say they focus on enterprise and win most of their business there. Attivo has, however, gone beyond the enterprise segment, which is clearly the exception.

Without revealing exact numbers, Attivo says its customer base is over 100 (“well into three digits”). Again, this exceeds many of its competitors, which say their customer base is in the “several dozen” range.

Attivo argues that with machine learning, it is now easy for any organization to deploy and maintain a deception infrastructure, and because alerts are engagement-based and substantiated, small teams can act with confidence, effecting remediation in a timely fashion. It cites, by way of example:

  • A pharma company of 30 people and no one with security in their title

  • A small treasury department, also of 30 people, which has deployed Attivo for detection despite having only limited IT resources

  • A midsize technology company with only two security people running its global network, using Attivo deception for detection authenticity and actionable alerts.


Further reading

"Deception market matures as Attivo enhances operational flexibility", INT003-000114 (March 2018)

On the Radar: TrapX uses emulation to create deceptions, INT003-000029 (January 2018)

On the Radar: Attivo Networks offers deception, vulnerability assessment, and response automation, IT0022-001040 (July 2017)

On the Radar: Illusive Networks uses deception against cyber-attacks, IT0022-000923 (March 2017)


Rik Turner, Principal Analyst, Infrastructure Solutions

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now