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There is a line of reasoning that data prep and data analysis should ideally be done in the same platform. Oracle, with the Oracle Analytics Cloud, takes this approach, offering data prep capabilities embedded in its full-service analytics platform.


  • Oracle Analytics Cloud is a full-service analytics platform with embedded data prep capabilities, which uses machine learning for many aspects of functionality.
  • The product gives enormous flexibility in cloud deployment and data processing engines, allowing the enterprise to avoid vendor lock-in and optimize processing.
  • Oracle Analytics Cloud, as a full-service analytics platform, is notable for its rich ecosystem of SaaS connectors, which allow data to be prepped from applications.

Features and Benefits

  • Assesses the strengths, weaknesses, opportunities, and threats associated with the data prep capabilities of the Oracle Analytics Cloud platform.
  • Evaluates the approach employed by the Oracle Analytics Cloud product to embed data prep capabilities.
  • Identifies Oracle's current position in the data prep market landscape as a provider of a holistic analysis and visualization platform.
  • Identifies the role of machine learning in the data prep and analysis process.
  • Identifies the key features and capabilities that make Oracle Analytics Cloud's data prep functionality suitable for a cloud-first business strategy.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats associated with the data prep capabilities of the Oracle Analytics Cloud platform?
  • How do data prep capabilities embedded within an analytics platform differ from a standalone data prep approach?
  • How does Oracle's broader strategy to apply machine-learning technology in the Oracle Analytics Cloud environment impact data prep capabilities?
  • What capabilities does the Oracle Analytics Cloud environment offer that enable cloud and processing flexibility?
  • As a holistic analytics platform with embedded data prep capabilities, what unique challenges does Oracle Analytics Cloud face in gaining market traction?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Oracle Analytics Cloud?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

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