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This report provides an overview of developments in pricing and deployment options for self-service analytics.


  • Cloud and subscription pricing allows teams to fund analytics solutions out of operational expenditure without asking for capital expenditure budget or relying on IT to keep the solution running.

Features and Benefits

  • Assesses the new pricing and deployment options for self-service analytics.
  • Identifies how vendors can bring their different point solutions together under a single analytics platform.

Key questions answered

  • What are the new pricing and deployment options for self-service analytics?
  • How can vendors bring their different point solutions together under a single analytics platform?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

The subscription model: delivering enterprise-grade self-service analytics

  • Enterprises are expanding their self-service analytics deployments
  • Bypassing IT to focus on business users

Hybrid cloud analytics for future-proof, flexible deployments

  • Analyzing scattered data should no longer be a problem
  • Leveraging the capacity and geographical flexibility of the cloud to meet new business requirements

Assessing self-service analytics payment and delivery options to define the best fit for each enterprise

  • Flexible purchasing options and ease of deployment are driving enterprise expansion of self-service analytics
  • From point to platform, bringing multiple analytics capabilities under the same roof


  • Methodology
  • Further reading
  • Author

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