skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Self-service analytics vendors today face new challenges: how can they shield users from the growing technical complexity of their solutions, and how can they help enterprises manage and govern more users working on more data?

Highlights

  • New UIs are leveraging natural language programming and user journey prediction to help both new and experienced users glean insights from their data.

Features and Benefits

  • Identifies noteworthy features offered in new self-service analytics solutions.
  • Evaluates future development opportunities for analytics vendors.

Key questions answered

  • What new tools and capabilities are self-service analytics vendors introducing to address solutions' increasing technical complexity and the growing number of users?
  • What are the key trends driving the analytics market?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

In front of the screen: manipulating and visualizing data is more intuitive than ever before

  • UIs that speak users' language
  • Advanced analytics is just a click away

Behind the screen: managing and analyzing data no matter where it sits

  • Easy-to-use tools to manage an increased data load
  • Analyzing scattered data as if it were in one place

Beyond the screen: analytics is as much about people as it is about technology

  • Collaboration tools to embed insights in the enterprise context
  • Fostering an active user community to ensure analytics solutions are used to their full potential

Going further, embedded analytics and single-platform approaches will drive investments

  • Cloud-based analytics platforms and baked-in analytics will facilitate data-driven decision-making

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now