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Introduction

A progress report on Oracle CX Suite based on new information provided at the Oracle Modern Customer Experience conference held April 10–12, 2018, in Chicago.

Highlights

  • Enterprises must center digital transformation on the customer and act as a coherent system of value creation and delivery.
  • Oracle’s CX strategy supports organizational coherence.
  • Oracle’s industry support deepens its appeal.

Features and Benefits

  • Provides insight into Oracle's development strategy and market positioning.
  • Provides guidance on developing a customer experience strategy and the need for organizational coherence.

Key questions answered

  • How has Oracle's CX Suite progressed?
  • Why is organizational coherence vital to a positive customer experience?
  • What are the most important ingredients for a customer engagement platform?

Table of contents

Ovum view

  • Summary
  • Enterprises must center digital transformation on the customer and act as a coherent system of value creation and delivery
  • Oracle's CX strategy supports organizational coherence
  • Oracle's industry support deepens its appeal

Appendix

  • Further reading
  • Author

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