skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Cloud CRM vendor Zoho announced two new apps and updates to one other on February 1, 2018, in advance of its Analyst Day conference. The announcement speaks to Zoho's intent to improve its ability to deliver hosting of more complex, professional-grade websites for its customers, mainly SMEs but also a growing number of enterprises.

Highlights

  • Zoho continues adding refinements to the basic functions of its CRM and customer-facing capabilities. Each piece extends the company’s ability to present a better end-user experience, whether directly through visuals and functionality or indirectly with analytics. Zoho's position in its market is strong, but the company's direction and eventual clientele remain somewhat unclear.

Features and Benefits

  • Understand the developments of a notable CRM vendor.
  • Assess the benefits of new cloud CRM apps.

Key questions answered

  • What products will Zoho bring to the CRM market in the near future?
  • How do these announcements affect Zoho's value proposition?

Table of contents

Ovum view

  • Summary
  • New features address customization, usability, and analytics
  • Traveling in style, destination unknown
  • More to come shortly

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now