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Introduction

Unified commerce and omnichannel engagement are at the forefront of retailers' strategies. Deep linking, partner ecosystems, and API integration are ways to achieve unified commerce in the short term.

Highlights

  • As seen at NRF 2018: Retail's Big Show, technology vendors are driving advancements in delivering unified commerce – a mobile-first and seamless customer engagement model that not only unifies the commerce value chain, but also blends the digital and physical worlds.

Features and Benefits

  • Summarizes some of the technology announcements made at NRF 2018.
  • Assesses how technology vendors and retailers should approach unified commerce.

Key questions answered

  • What are the requirements of long-term unified commerce?
  • What is the difference between unified commerce and omnichannel engagement?

Table of contents

Ovum view

  • Summary
  • Consumers expect unified, frictionless experiences
  • Deep linking, mobile apps, APIs, and a partner ecosystem will unify commerce in the short term
  • Long-term unified commerce requires the reorganization of people and processes

Appendix

  • Author

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