skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Executive summary

A wave of e-commerce is already spreading across Europe, transforming the way consumers purchase goods and services. The coming 18 months will see PSD2 and Instant Payments combine to change the wayconsumers not only shop, but also pay. Existing Instant Payment overlay services, such as MobilePay, have shown how popular they can prove with consumers and merchants alike over relatively short timeframes. As a result, Instant Payments are expected to have become a mainstream payment method across Europe by the early 2020s, and will go on to build strong positions in many markets.

Key messages

  • Nearly three-quarters of a trillion Euros in annual retail expenditure is set to switch to Instant Payments across Europe by the end of 2027.
  • Single-transaction card payments (in which the customer enters their card PAN and other information for eachtransaction) will drop from a 40% online market share to 11% in the next 10 years.
  • Instant Payments will grow particularly strongly in e-commerce, reaching €338bn of online expenditure by the end of 2027.
  • Roughly 70% of that growth will come from three key markets: Germany, the UK, and the Netherlands.
  • In preparation, 59% of Western European retail banks plan to increase spending on their payments infrastructure.

Download the full whitepaper

This whitepaper is designed to explore how this will drive change in the European retail payments market. In particular, the role that new payment services and direct to account connections will play in seeing retail expenditure move from payment cards to an immediate payments infrastructure. 

Table of contents:

  • Executive summary
  • Instant Payments and PSD2 are reshaping the European payments landscape
  • Instant Payments will become a major part of the retail payments market
  • These changes will create new opportunities for the industry
  • Appendix
Instant Payments and the post-PSD2 landscape pdf cover

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now