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Facebook’s image-based network, Instagram, has unexpectedly emerged as a leading social music platform.


  • One big advantage of Instagram is that artists get far more personal feedback than they would on Facebook, given that followers are able to see every single post they make.

Features and Benefits

  • Explains the moves by social media services to make music more ingrained in their offerings.
  • Assesses who is doing what in the social music space and who is being successful.

Key questions answered

  • Which of the leading social media services are having the most success with music?
  • Why are smaller start-ups succeeding in social music when some of the bigger services aren't?

Table of contents

Ovum view

  • Summary
  • Making a mark in social music
  • Instagram sets the pace
  • Start-ups lead social music innovation


  • Author

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