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This tracker captures global innovation in roaming tariff strategies, as operators attempt to monetize new roaming offers and price according to upcoming regulatory changes in the mobile roaming sector.


  • In 2H16, we have captured more new roaming plans and noticed a higher percentage of "roam-like-home" plans, especially in Europe where roaming within EU countries will be abolished by July 2017.

Features and Benefits

  • Captures more than 1,000 innovative roaming tariff offers and puts them into six categories, including data-roaming-only bundles.
  • Captures discount roaming offers dataset to reflect the rising trend of mobile operators bundling voice, text, and data at a discounted per-unit rate.

Key questions answered

  • How are European operators pricing roaming services as the deadline looms for the abolition of roaming charging within the EU by mid-2017?
  • Are we seeing roam-like-home plans emerge in other countries as a friendly charging mechanism for roaming for consumers?

Table of contents


  • Introduction
  • Download 1: Innovative Roaming Offers Tracker: 2H16

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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