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In January 2019, IBM and Vodafone Business announced that they had entered into a new "strategic commercial agreement." This research note outlines what it means for customers.


  • IBM and Vodafone Business are pooling resources to help their European customers integrate multicloud environments and prepare for the next wave of digital transformation and IoT solutions. Vodafone brings 5G and networking capabilities to the table. IBM adds its enterprise-ready cloud and professional services into the mix.
  • Customers need this to be a deep and lasting partnership rather than a marriage of convenience.

Features and Benefits

  • Assesses the motivations behind IBM and Vodafone's commercial agreement.
  • Assesses the value to customers of the IBM–Vodafone Business agreement.

Key questions answered

  • Why have IBM and Vodafone Business entered a commercial agreement together?
  • How will customers benefit from the IBM–Vodafone Business agreement?

Table of contents

Ovum view

  • Summary
  • Vodafone and IBM share sales opportunities; customers get help reducing the complexity of multicloud environments
  • Both players seek to gain credibility for their future IoT and digital plans
  • Customers need this to be a deep and lasting partnership rather than a marriage of convenience


  • Further reading
  • Author

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