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Despite the fact that enterprise content management (ECM) is a very mature technology, which Ovum expects to grow at a CAGR of more than 8% to reach $17,593m in 2019, too many ECM implementations fail to deliver any clear benefits.


  • ECM implementations are notoriously complex, generally requiring extensive professional services, which can be more than double the cost of licenses. The cost of failure is therefore high: yet even in 2016, too many ECM implementations continue to fail, because they are either rushed or there is insufficient planning put into the process.

Features and Benefits

  • Learn how to develop a successful ECM implementation strategy.
  • Learn the steps that need to be taken to ensure a successful ECM implementation.

Key questions answered

  • What timeframe should be allowed for an implementation?
  • How should change management be handled?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises

Too many ECM implementations fail due to inadequate planning and poor strategy

  • Begin with the business
  • Recognize when the implementation is going wrong and take steps to get it back on track
  • ECM systems are complex and typically require external resources
  • Allow sufficient time for the implementation
  • Ensure that business benefits can be achieved from the implementation

A step-by-step guide to implementing ECM

  • Be clear about what you want to achieve
  • Decide what internal resources are available and which resources need to be bought in
  • Select an implementation partner that understands your requirements and your objectives
  • Develop a strategy for the implementation
  • End-user buy-in is imperative, but can be difficult to achieve
  • Benchmarking is important to determine the success of an implementation
  • Assess what legacy content needs to be migrated into the new system
  • Decide what capabilities are required
  • Select the product(s)
  • Perform pre-rollout preparation work
  • Roll out the product
  • Perform regular reviews to ensure that the software is still providing optimum benefits


  • Methodology
  • Further reading
  • Author

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