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Introduction

There are a large number of blogging platforms available, which makes it difficult to select the most appropriate option for enterprise use, particularly as many of them are targeted at the consumer market.

Highlights

  • Blogs are an effective way of creating interaction with customers because they allow readers to provide comments, resulting in discussions about products and brands.

Features and Benefits

  • Learn why blogs can be an effective marketing tool if used appropriately.
  • Discover the best blogging tools to use.

Key questions answered

  • Can a WCM platform provide an effective blogging platform?
  • How can blogging improve sales?

Table of contents

Ovum view

  • Summary
  • Why blogs should be included in marketing initiatives
  • A bewildering number of blogging platforms are available – most aimed at the consumer market
  • Consider using your existing WCM platform for blogging

Appendix

  • Author

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