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There are a large number of blogging platforms available, which makes it difficult to select the most appropriate option for enterprise use, particularly as many of them are targeted at the consumer market.


  • Blogs are an effective way of creating interaction with customers because they allow readers to provide comments, resulting in discussions about products and brands.

Features and Benefits

  • Learn why blogs can be an effective marketing tool if used appropriately.
  • Discover the best blogging tools to use.

Key questions answered

  • Can a WCM platform provide an effective blogging platform?
  • How can blogging improve sales?

Table of contents

Ovum view

  • Summary
  • Why blogs should be included in marketing initiatives
  • A bewildering number of blogging platforms are available – most aimed at the consumer market
  • Consider using your existing WCM platform for blogging


  • Author

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