skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

In times of change, internal marketing inevitably becomes a crucial activity. It is easy to forget that driving change is all about people.

Highlights

  • Many CIOs have noted in interviews with Ovum that solid gains can go unappreciated, while shortcomings can become amplified.

Features and Benefits

  • Assesses key strategies for marketing the internal IT function.
  • Analyzes four internal marketing realities that need to be confronted in a pragmatic way if internal marketing is to be successful.

Key questions answered

  • What are four key strategies that could be quickly implemented to improve internal marketing of IT?
  • What are some typical mistakes that can be quickly rectified?

Table of contents

Ovum view

  • Summary
  • Neglect internal marketing at your peril

Appendix

  • Further reading
  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise Technology IT

    2020 Trends to Watch: CIO

    By Terry White 23 Jan 2020

    Every year Ovum identifies the key trends that affect CIOs, and that they should attend to. The trends for CIOs in 2020 reflect the moving of IT to the center of digital business transformation.

  • Enterprise Verticals

    2020 Trends to Watch: Retail Payments

    By Kieran Hines 23 Jan 2020

    In common with previous years, 2020 will be another year of considerable change in the retail payments industry. This report identifies and analyzes the key trends that will impact the global retail payments sector in 2020.

  • Enterprise Decision Maker

    McAfee gets a new CEO and its future becomes more uncertain

    By Eric Parizo 22 Jan 2020

    McAfee's move to replace CEO Christopher D Young with veteran tech exec Peter Leav shows investors have lost patience with its multiyear transformation. Despite progress, all options are now possible for McAfee, including a merger or acquisition.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now