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Every interaction between a subscriber and a communications service provider (CSP) presents an opportunity to strengthen the relationship. Consequently, a well-architected subscriber engagement solution is a must-have – not a nice-to-have – part of the CSP’s strategy. When approached correctly, subscriber engagement increases average margin per user by incentivizing usage, growing revenue, creating advocates, and lowering operating expenses, as well as contributing to a positive subscriber experience in real time.

The value of real-time engagement to CSPs and subscribers

Key messages:

  • Real-time subscriber engagement will help CSPs to gain value from the opportunities as they occur
  • Effective digital transformations enable faster creation of services and offers, the monetization of data to exploit sales and marketing opportunities, and personalized sales and marketing campaigns
  • CSPs can increase the relevance and value of their engagement over time.

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