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Hortonworks is evolving its product and business model from a one-trick pony to a more diverse product portfolio and revenue model.


  • In this discussion of Hortonworks' new business strategy, Ovum outlines the latest enhancements to the Hortonworks data platform, with a focus on integrated governance.

Features and Benefits

  • Analyzes the impact of Hortonworks' new business strategy, which has been extended to reselling third-party software that may or may not be open source, and its importance for customers.
  • Analyzes the new enhancements to Project Atlas, the metadata management utility that is at the core of the governance strategy for Hortonworks Data Platform.

Key questions answered

  • How has Hortonworks changed its business strategy?
  • How does Hortonworks' strategy for data governance compare to that of Cloudera?

Table of contents

Ovum view

  • Summary
  • For the platform: connecting the governance dots
  • Hadoop taking ACID, of sorts
  • Hortonworks taking more pragmatic approach with open source


  • Further reading
  • Author

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