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Introduction

A detailed update of Hong Kong’s TV market, encompassing free-to-air and pay TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The pay-TV market is saturated. Subscribers are churning from rivals. With HKBN de-emphasizing its pay-TV service, competition is between PCCW and i-Cable, and PCCW is dominating.
  • Local TV operators are introducing their own OTT services – for example, through partnerships with broadband players – to deal with the challenges from Netflix and LeEco (formerly LeTV). For OTT services, an ability to provide enough local content, such as overseas movies in Cantonese, is key to their development.
  • In general, all operators are under great pressure to find ways to maintain growth. Hence, they are also investing in local OTT services to meet the increasing demand from local consumers, and/or are actively seeking opportunities in other markets.

Features and Benefits

  • Lists the main players' movements and compares their differences.
  • Evaluates the benefits of cooperation across various operators.

Key questions answered

  • What are the main challenges that the Hong Kong TV players are facing?
  • What should TV operators do to deal with the competition from new OTT players?
  • What kind of impact will the weak retail industry have on the TV business?

Table of contents

Summary

  • Introduction
  • Download 1: Hong Kong TV Update

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