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HBO Now, HBO’s stand-alone SVOD service, is due to launch in April 2015. Initially, it will only be available via Apple’s iTunes billing system or a Cablevision subscription. Eventually, it will be available to everyone in the US who has broadband.


  • HBO Now subscribers can expect a range of TV and film content from other film and TV distributors. HBO has deals in place with Warner Bros., Universal, Fox, and Summit.

Features and Benefits

  • Analyzes HBO’s strategy for HBO Now
  • Assesses Apple’s reasons for making the deal with HBO for HBO Now

Key questions answered

  • Is HBO aiming to take on Netflix with HBO Now?
  • Why is it unlikely that HBO Now will launch in the UK in the immediate future?

Table of contents

Ovum view

  • Summary
  • What exclusive Apple deal?
  • So, what’s in it for Apple?
  • HBO Now is not designed to take on Netflix, but to attract cord-cutters and cord-nevers
  • What about international audiences?
  • What is the potential for HBO Now?


  • Author

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