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"Artificial Intelligence (AI) everywhere" was the central theme of Google’s annual I/O developer conference held May 17-19, 2017, in San Francisco, California. This report provides rival platform owners, service providers, and technology vendors with an analysis of the content and implications of Google’s main announcements at the event.


  • Analysis examining plans to extend and enhance its AI capabilities across devices, applications, and features, with its "smart seeing" Lens being the standout announcement.

Features and Benefits

  • Learn about the most important announcements made by Google at I/O.
  • Understand the implications of Google's moves on the wider consumer landscape.

Key questions answered

  • What were the most important announcements made at Google I/O?
  • What impact will they have on the wider competitive landscape?

Table of contents

Ovum view

  • Summary
  • Google Assistant: Getting smarter and muscling in on Siri
  • Lens demonstrates the power of "smart seeing"
  • Google plays catch-up in the smart home space
  • Google pushes deeper into contextual communications
  • Google's Android Go fixes the problems Facebook's Free Basics faced
  • Google announces dedicated portable VR headsets
  • Google AMP Ads aims to be the de-facto internet ad standard
  • YouTube misses a key opportunity to reassure wary advertisers and creators


  • Authors

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