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As the cloud providers increasingly turn their attention to supporting hybrid and distributed cloud environments, third-party managed services providers risk being side-lined by enterprises that question the value of their services.


  • This Research Note focuses on the implications for SIs and MSPs of Google Cloud’s increasingly integrated support for hybrid cloud. It recommends that SIs hone their industry skills and MSPs add professional services to their cloud services portfolios as Google makes it easier to go cloud-native.

Features and Benefits

  • This Research Note offers insights into what lies behind Google Cloud's latest push into the enterprise.
  • Ovum offers IT service providers guidance on how to adapt to integrated hybrid cloud environments, commoditizing their custom services.

Key questions answered

  • What are the implications for IT service providers of Anthos and the cloud provider’s new focus on directly addressing enterprise needs?
  • How can SIs and MSPs continue to differentiate their hybrid cloud services as the cloud providers make it easier to engage directly?

Table of contents

Ovum view

  • Summary
  • Enterprises want multiplicity of choice, but usually follow the herd when selecting a cloud platform
  • From customer experience to professional services, building blocks to kits of parts, Google Cloud ups its enterprise focus
  • The only way is up as cloud providers put the squeeze on application services


  • Further reading
  • Author

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