skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


At the GCP 2016 event, Google made a series of announcements relating to its ambitions in the enterprise space. Its boldest announcement and biggest gamble is its plan to open 12 new GCP regions globally in the next 12–18 months.


  • Google’s message was augmented by a series of large customer wins, including Disney, Spotify, Snapchat, and Coca Cola.

Features and Benefits

  • Explains how Google Cloud Platform (GCP) is changing the cloud landscape.
  • Outlines how GCP is differentiating itself in the marketplace.

Key questions answered

  • What factors are driving competition in the cloud landscape?
  • How can GCP improve its competitive standing in the marketplace?

Table of contents


  • In brief
  • Ovum view

Ovum’s assessment

  • Global scale and local presence are a must
  • Ecosystems and partnerships should be at the core of strategy
  • Valuing innovation over price
  • Certification and training
  • Professional services capabilities


  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now