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Introduction

At the GCP 2016 event, Google made a series of announcements relating to its ambitions in the enterprise space. Its boldest announcement and biggest gamble is its plan to open 12 new GCP regions globally in the next 12–18 months.

Highlights

  • Google’s message was augmented by a series of large customer wins, including Disney, Spotify, Snapchat, and Coca Cola.

Features and Benefits

  • Explains how Google Cloud Platform (GCP) is changing the cloud landscape.
  • Outlines how GCP is differentiating itself in the marketplace.

Key questions answered

  • What factors are driving competition in the cloud landscape?
  • How can GCP improve its competitive standing in the marketplace?

Table of contents

Summary

  • In brief
  • Ovum view

Ovum’s assessment

  • Global scale and local presence are a must
  • Ecosystems and partnerships should be at the core of strategy
  • Valuing innovation over price
  • Certification and training
  • Professional services capabilities

Appendix

  • Further reading
  • Author

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