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Ovum’s data and forecasts for the global TV advertising market include a full update of detailed metrics including gross TV ad spend, net TV ad spend, free-to-air TV ad spend, and multichannel TV ad spend for 80 territories.


  • Global television advertising revenue will grow at a CAGR of 3.6% between 2015 and 2021.

Features and Benefits

  • Assess the prospects for free-to-air TV advertising and multichannel TV advertising on a global scale.
  • Gain a deep insight into how the TV advertising sectors are faring against their competitors across the world.

Key questions answered

  • Are digital alternatives hurting TV advertising revenue?
  • How is TV coping with the apparent migration away from linear broadcasting?

Table of contents


  • Introduction
  • Download 1: Global TV Advertising Forecasts: 2005–21

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

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You can also contact your named/allocated Client Services Executive using their direct dial.
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