skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

After decades of dominance, TV advertising revenues have now been overtaken by digital. This report looks at the steps the traditional TV sector should take to fight back against the digital challenge.

Highlights

  • Small levels of TV advertising growth can be maintained by simply leveraging TV’s historic strength in building and reinforcing brands over the medium to long term. But Ovum has identified several steps that TV can take to do better than simply sustain low growth levels.
  • TV can, and must, add greater flexibility to its offering by adding a capability to provide shorter-term performance-based advertising to supplement its revenue pool.

Features and Benefits

  • Identifies what the TV advertising market needs to do to cope with growing competition from other media – most notably from digital advertising.
  • Analyzes the current status of the TV advertising market and its future direction, with forecasts to 2023.

Key questions answered

  • How is TV advertising faring when measured on the basis of revenue per viewing minute?
  • Will TV advertising revenues continue to grow? And, if so, by how much?

Table of contents

Summary

  • Introduction
  • Download 1: Global TV Advertising Forecast Report: 2005–23

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 (0) 207 017 7700


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now