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Straight Talk Media & Entertainment

Ovum view

Market sizing and forecasting form the bedrock of much of the industry analysis and insight we do at Ovum. After all, if one doesn't understand how revenues and spending work in a given industry, one's ability to make meaningful and credible strategic decisions is necessarily constrained.

Ovum's first set of integrated forecasts covering the global telecoms & media markets detail how the mobile, fixed, and pay-TV markets will fare in every major country in the world over the next five years.

The forecasts find that the global telecoms & media market will generate $1.58 trillion in revenues in 2021 from 11.96 billion connections. Fixed broadband will be the fastest-growing market, with revenues growing at a CAGR of 3.02% from 2016 to 2021, ahead of pay TV at 2.51% and mobile at 1.91%.

The Mobile, Broadband, and Pay-TV Integrated Forecasts: 2016–21 are the result of a major collaboration across Ovum, with contributions from more than 50 analysts and forecasters in every major region of the world. This initiative ensures that Ovum's forecasting is consistent and compatible across these markets, enabling us to present an integrated market view. This is vitally important for many reasons, not least because the bundled services model is perhaps the key 21st century go-to-market strategy for entertainment, communications, and connectivity. It has been a challenging task – but one that Ovum feels is essential for delivering the insight across multiple industry segments that our customers require.

We have also recently published Ovum's forecasts for free-to-air and pay-TV services. The forecasts include a full update of detailed metrics for digital cable, analog cable, pay DTH, free DTH, IPTV, analog terrestrial, and digital terrestrial (DTT). The forecasts also include pay-TV revenues, bundle splits, ARPU, operator forecasts, and a breakdown between subscription and on-demand revenues by region and for key country markets. The forecasts are now available on the Knowledge Center. Below are a few key findings from the forecasts:

  • The global telecoms & media market will generate $1.58 trillion in revenues in 2021 from 11.96 billion connections.

  • Over 4.5 million MENA households will be paying for pay-TV services by 2021, up from 3.1 million in 2015.

  • Western Europe has just reached a significant landmark with 90% of TV households now taking a digital service, creating an ultra-sophisticated operating environment.

  • Pay-TV penetration in the Central and Eastern European region continues to grow, up by a modest 3.6% year on year, hitting 84 million households in 2016. In 2016, 58% of TV households in the region pay for TV services.

  • Digital terrestrial TV is making strong progress in Latin America & the Caribbean. Ovum forecasts that the region will pass 100 million digital terrestrial TV households in 2018 and move on to 140 million by the end of 2021.

Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.

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