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This report delves into Ovum’s Carrier Billing Forecast: 2018–23 – examining the trends that are shaping the carrier billing market, and the many barriers it faces to achieve its full potential in many territories.


  • Total carrier billing revenue – including services billed via bundling and other types of telco-OTT partnerships – will grow from $45.7bn in 2018 to $79.5bn in 2023 globally. However, operators’ share of this revenue will continue to shrink over time, to 11% in 2023, or $8.7bn.
  • The share of carrier-billed digital goods and services revenue derived from Apple’s ecosystem has gone from virtually zero in 2015 to nearly 10% now and is forecast to grow to 17% in 2023. Google accounts for one-fifth of the market, but its share will grow only slightly over the next five years.
  • OTT video’s share of carrier-billed revenue derived from digital goods and services will increase from 6% to 20%, but video games will continue to be dominant.

Features and Benefits

  • Find out which market segments will spearhead growth in carrier-billed revenue over the next five years, and which will shrink.
  • Find out what share of the market Apple and Google will capture, as well as games, music, and video.
  • Find out which factors will drive and inhibit growth in each of the segments making up the carrier billing market.

Key questions answered

  • Which market segments will spearhead growth in carrier-billed revenue over the next five years? Which will shrink?
  • What share of the market will the Apple and Google ecosystems capture? What about games, music, and video?
  • What factors will drive and inhibit growth in each of the segments making up the carrier billing market?

Table of contents


  • Introduction
  • Download 1: Global Carrier-Billing Forecast Report: 2018–23

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