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Ovum's Global Total Addressable Market Forecasts 2019–24 predict that the application services market is expected to grow at a CAGR of 7% from $414bn to $592bn during the forecast period.


  • Areas such as mobile apps development will grow significantly faster than traditional service lines such as custom app deployment
  • Initiatives around reinforcing data privacy and security and maintaining code quality in an agile environment will fuel the testing market.
  • Systems integration, professional services, and consulting are where vendors can differentiate.

Features and Benefits

  • Analyzes the key factors that will drive the growth of the application services market over the next few years.
  • Identifies key drivers and growth areas within the wider application services market and provides advice on how to capitalize on these.

Key questions answered

  • How fast will the application services market grow over the next five years?
  • What are the major drivers that are fueling this growth?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Application services are at the heart of the digital world

  • Applications and their data are what control the business
  • Investment in application services will continue to grow at a modest pace

Recommendations for vendors and enterprises

  • Processes and strategies need to evolve to stay abreast of competitors


  • Methodology
  • Further reading
  • Author

Recommended Articles


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