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This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses Telefónica's digital strategy, its service developments and deployments, and the performance of and prospects for the group’s digital businesses.


  • Telefónica is on a journey toward becoming a digital service provider. From its humble digital beginnings of setting up small vertical business units for digital services, through the creation of Telefónica Digital, to its current structure of having digital areas ingrained in each of the group's business units, Telefónica has been reassessing and adjusting its digital strategy for the past nine years.

Features and Benefits

  • Assesses Telefónica's journey to transform into a digital player, analyzing the changes in its organizational structure as well as the investments made in innovation.
  • Evaluates Telefónica's strategy to develop a "fourth platform," using big data and analytics to unlock the value of its network and customer data.

Key questions answered

  • What are the motivations to invest in a digital strategy?
  • What are the key elements of Telefónica's digital strategy?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Telefónica's digital journey
  • Service coverage

Market dynamics

  • Key events
  • Developing a fourth platform
  • External innovation: The role of Open Future

Digital-services development

  • Video
  • Security
  • Cloud
  • Internet of Things
  • Big data for enterprise customers: LUCA and the fourth platform

Market outlook

  • Digital revenue and prospects


  • Further reading
  • Author

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