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Introduction

This presentation includes analysis of and responses to the Latin America section of Ovum's Digital Consumer Insights 2017 survey, which assesses consumer attitudes toward device purchases and digital service consumption.

Highlights

  • Latin American digital consumers are becoming more smartphone-centric. Smartphones have become the main device for communication and entertainment, limiting the smartphone life cycle for most users to less than a year and leading them to evaluate all of a phone’s features when deciding which device to use.

Features and Benefits

  • Understand the main consumer trends in Latin America.
  • Learn about the usage of various digital services and apps.

Key questions answered

  • Which premium video services are widely adopted in Latin America?
  • What features do consumers consider when selecting a smartphone?
  • How often do consumers change their smartphone in Latin America?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2017: Latin America

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