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Introduction

This report describes and analyzes high-value consumer (HVC) propositions, which offer special perks and privileges to subscribers in exchange for a high monthly cost, in the GCC and Egypt.

Highlights

  • Compared to users in emerging economies, GCC citizens have high GDP per capita and fewer taxes. This translates into higher disposable income and greater purchasing power, fueling an interest in high-value and preferential services. Egypt is a massive market in absolute terms and can accommodate differentiated packages to high-value customers.
  • Although HVC plans could be offered in emerging markets, such plans remain largely a Gulf phenomenon, mainly due to local market demographics and dynamics and the appetite for distinctive and high-status services.
  • All programs are postpaid, and most are heavily marketed as premium high-value services with preferential treatment. Entry to HVC plans is not restricted by nationality but rather a commitment to a certain yearly spend.

Features and Benefits

  • Analyzes high-value customer propositions in a given region.
  • Compares multiple propositions across multiple economies.

Key questions answered

  • What are high-value customers being offered in a given region?
  • What are innovative ARPU uplift strategies to an existing postpaid customer base?

Table of contents

Summary

  • Introduction
  • Download 1: High-Value Customer Packages and Strategies in Selected MENA Markets

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