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Introduction

A detailed analysis of Germany's TV market, including written analysis, graphic visualizations, data, and forecasts.

Highlights

  • Sky Deutschland further consolidated its OTT interests by replacing Sky Online with Sky Ticket in July 2016 – a revamped service with lower price points and an increased number of offerings for sports and entertainment.
  • Netflix launched in Germany in September 2014, and its rival Wuaki.tv followed in November 2014. The new market entrants face strong competition, though, with commercial broadcaster ProSiebenSat.1's Maxdome already popular in the SVOD market and Amazon's Prime Instant Video also well established.

Features and Benefits

  • Provides a deep insight into how the pay-TV and TV advertising sectors are faring in Germany.
  • Assesses the prospects for multiscreen and OTT video initiatives in the German TV market.

Key questions answered

  • How has Vodafone's acquisition of Kabel Deutschland affected the cable market?
  • How are operators adjusting their strategies to deal with the growth of Netflix?

Table of contents

Summary

  • Introduction
  • Download 1: Germany TV Update

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