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Introduction is the backbone of Salesforce’s portfolio of PaaS (platform-as-a-service) services. It is a multi-tenant platform that uses metadata to separate application from platform logic. It offers a variety of services and tools to make it relatively easy to develop new applications and extend existing ones, but it does constrain developers in their efforts.


  • Be careful to find the right balance between declarative and programmatic development. A new generation of Lightning-branded tools will shift this balance towards declarative development as more and more platform capability is exposed through visual builders.

Features and Benefits

  • Understand how to pick the right development tool and use its reporting facilities to surface and share development data.
  • Understand how to make the best of the developer edition (DE) and sandbox organizations.

Key questions answered

  • What are's development tools and reporting capabilities?
  • What are's developer edition (DE) and sandbox organizations?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Coordinate declarative and programmatic development

  • Don’t jump too early from the former to the latter
  • Manage the continuum between the two
  • Leverage the new Lightning technologies

Focus on management when using’s declarative development tools

  •’s declarative web tools are many and relatively easy to use
  • Get ready for the new Lightning Process Builder
  • Minimize development effort, maximize management

Focus on design when using’s programmatic development tools

  • Use the Apex and Visualforce languages for customization
  • Enforce good design patterns

Actively manage’s packaging and technology limitations

  • packages have a variety of limitations
  • Proactively manage’s limitations
  • Put testing at the core of your development process


  • Further reading
  • Author

Recommended Articles


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