skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction, Salesforce’s platform-as-a-service (PaaS) offering, is a full SMAC (social, mobile, analytics, cloud) stack. When used in conjunction with Salesforce’s Analytics and Community Clouds, it becomes a data and people integration hub, fulfilling the social and analytics parts of its SMAC ambitions.


  • According to Salesforce’s CEO, Marc Benioff, the combination of systems of records, Analytics Cloud-based systems of intelligence and Community Cloud-based systems of engagement delivers “next-generation” systems. The Community Cloud is two years old but has recently been promoted as a top Salesforce product line to boost its profile. The Analytics Cloud is less than a year old.

Features and Benefits

  • Gain an overview of the new Salesforce Analytics and Community Clouds.
  • Understand the relationship between Salesforce Analytics and Community Cloud capabilities and capabilities and how these interact and piggyback on one another.

Key questions answered

  • What is the Salesforce Analytics Cloud? What are its capabilities?
  • What is the Salesforce Community cloud? What are its capabilities?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Combine with the Analytics and Community Clouds

  • Combine and Salesforce Analytics Cloud to create a data integration hub
  • Combine’s information delivery and community building tools to create a people integration hub
  •’s data and people hub capabilities are key to Salesforce’s platform ambitions

Leverage’s data integration capabilities

  • Pick the right API
  • Make the most of’s lightweight data import/export capabilities
  • Don’t forget’s data enrichment and cleansing tools
  • Familiarize yourself with the new Lightning Connect tool for data linking/reference rather than copy
  • Use’s file integration capabilities

Keep up with the Salesforce Analytics Cloud

  • A new way to deliver and expand on insight
  • While you might want to wait to adopt the Analytics Cloud, you need to familiarize yourself with it straight away
  • Keep up with its evolution

Create communities using Community Cloud

  • Community Cloud incorporates sites and
  • Use Chatter for internal communities
  • Use Community Cloud for external and internal communities


  • Further reading
  • Author

Recommended Articles

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now