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Salesforce’s, the company’s homegrown platform-as-a-service (PaaS) offering, is morphing into a data, people, and application integration hub. Its data and people integration capabilities leverage the Salesforce Analytics and Community clouds


  • makes it relatively easy to integrate applications with external systems (inside-out integration) and for external systems to leverage services and the functionality of applications (outside-in integration).

Features and Benefits

  • Understand the various application integration facilities that Salesforce makes available in and how best to use them.
  • Understand how relates to Heroku and Fuel from an integration point of view, and how to use the three PaaS platforms together.

Key questions answered

  • What are the best application integration technologies (not just APIs but also Canvas apps, for example) and patterns?
  • How can I leverage not just APIs but also Fuel APIs?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Pick the right inside-out integration design and technologies

  • Choose the right design: pick an integration middleware platform
  • Choose the right integration mechanism

Use’s APIs and new Canvas framework for outside-in integration

  • Leverage’s portfolio of APIs
  • Use the connected app mechanism for security purposes
  • Expose external applications as Canvas apps
  • Keep in mind the need to integrate organizations with one another

Use as the integration hub for Heroku and Fuel applications, among others

  • is the key system of record, a nexus for other application components
  • Use Heroku as an alternative for, not just a complement to,
  • There is more to Salesforce SaaS than the Sales and Service clouds

Distribute and monetize your code with AppExchange

  • AppExchange is part and parcel of
  • AppExchange combines marketplace and business enablement services
  • One marketplace among others


  • Further reading
  • Author

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