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Mariana Zamoszczyk, a senior analyst at research company Ovum, explains why only the most flexible vendors will come to dominate the smart home market.

The role of AI as a home assistant – see, for example, the Amazon Echo or Google Home – is already helping consumers to embrace the concept of the smart home, expanding its reach and deepening its impact on our lives.

Connect the dots

The most obvious and biggest trend for the smart home is everything becoming connected. The idea of connecting everything in the home has been around for some time, but in terms of  consumer perception, it’s no longer considered a strange idea.

The questions that need to be asked now are: ‘Is it important?’ and ‘Is it useful?’

Consumers may not yet see the value of something like a connected hairbrush, for example, and it is very difficult for companies to show through concrete examples how such a thing might improve their lives. But in future, the winners will be those companies that are able to articulate clearly the benefits of their products and the losers will be those that struggle to capture the public’s imagination.


Read the full article here.

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