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Introduction

Ovum's media and broadcast technology analysts attended IBC in Amsterdam in September 2019. We observed five major trends on the conference stage and in meetings with key media and broadcast-technology vendors.

Highlights

  • Moves toward self-service and do-it-yourself (DIY) technologies are on the rise.
  • The emergence of media-consumption-based billing solutions.
  • Advertising spend on workflow-centric managed services to witness an upsurge

Features and Benefits

  • Identifies trends in the media and broadcast sector following IBC 2019.
  • Evaluates the changing market dynamics and competitive landscape along with significant product, solution, and ICT services opportunities and primary developments.

Key questions answered

  • What can we learn about trends in the media and broadcast market from IBC 2019?
  • What are the notable enabling technologies, significant tier-1 vendor product roadmaps, and growth markets in the media and broadcast segment?

Table of contents

Ovum view

  • Summary
  • Building a cooperative value proposition is gaining momentum
  • The move toward self-service, and DIY technologies on the rise
  • Emergence of media-consumption-based billing solutions
  • Advertising spend on workflow-centric managed services to witness an upsurge
  • Push-pull syndrome to drive hybrid-cloud offerings in the next few years

Appendix

  • Author

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