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Ovum's media and broadcast technology analysts attended IBC in Amsterdam in September 2019. We observed five major trends on the conference stage and in meetings with key media and broadcast-technology vendors.


  • Moves toward self-service and do-it-yourself (DIY) technologies are on the rise.
  • The emergence of media-consumption-based billing solutions.
  • Advertising spend on workflow-centric managed services to witness an upsurge

Features and Benefits

  • Identifies trends in the media and broadcast sector following IBC 2019.
  • Evaluates the changing market dynamics and competitive landscape along with significant product, solution, and ICT services opportunities and primary developments.

Key questions answered

  • What can we learn about trends in the media and broadcast market from IBC 2019?
  • What are the notable enabling technologies, significant tier-1 vendor product roadmaps, and growth markets in the media and broadcast segment?

Table of contents

Ovum view

  • Summary
  • Building a cooperative value proposition is gaining momentum
  • The move toward self-service, and DIY technologies on the rise
  • Emergence of media-consumption-based billing solutions
  • Advertising spend on workflow-centric managed services to witness an upsurge
  • Push-pull syndrome to drive hybrid-cloud offerings in the next few years


  • Author

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