skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view

Summary

In early June 2015, Ovum participated in Rackspace’s new Solve UK event in London. The event provided a good opportunity for Rackspace to summarize past successes and reveal its priorities and growth plans. The company is building on its “managed services” vision to expand in a variety of directions. Ovum agrees with its focus and ambitions but believes that Rackspace needs to clarify its “Fanatical Support” catchphrase.

Fanatical Support needs to reflect the new Rackspace

Rackspace believes that managed services represent an increasing opportunity in the cloud computing market. So does Ovum, as pointed out by the 2015 Trends to Watch: Cloud Computing report. The new scarcity is that of expertise, and skilled people are both hard to find and keep up to date. Rackspace is also right to expand its manage services operations, and is doing so at many levels, where it helps customers implement managed private, public, and increasingly hybrid clouds, for example. It supports VMware and Microsoft as well as OpenStack-based private clouds. It has also moved up the stack toward big data, Google Apps, Microsoft Office365, and e-commerce solutions, while expanding its portfolio of managed security and monitoring services. More expansion is on the cards with increasing support for multiple clouds, all backed by the company's Fanatical Support message.

However, the company needs to clarify some of its plans. For example, it needs to reveal in detail how it will make it easier for customers to manage multiple clouds. It also needs to clarify the meaning of Fanatical Support in the context of its expanding portfolio of services. The Solve UK event was a good opportunity to showcase customers providing specific examples of its capabilities in this domain. However, the Fanatical Support message needs to move beyond mantra repetitions and into more detailed descriptions, such as, for example, to explain how it meets expectations and requirements for public/private cloud infrastructures as opposed to cloud solutions/applications. Among other things, it requires Rackspace to expand its professional services capabilities to help customers not only operate but also design and build infrastructures and solutions. This is something that the company has, however, started to do, both directly and via partners.

Appendix

Further reading

“Rackspace is building a sustainable future in cloud in Asia-Pacific”, TE0005-000643 (August 2014)

Author

Laurent Lachal, Senior Analyst, Ovum Software

Laurent.lachal@ovum.com

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now