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A year after its launch in Zambia in July 2014, Facebook’s initiative is arguably the most notable partnership aiming to provide users in emerging markets with affordable Internet connections.


  • However, the initiative has come under fire, accused of violating the principles of net neutrality. This became particularly evident after February 2015, when launched in India.

Features and Benefits

  • Evaluates the risk to partnerships between telcos and OTTs posed by net neutrality rules.
  • Assesses the approaches to zero-rating offers taken by regulators.

Key questions answered

  • How is Facebook positioning its initiative to address net neutrality concerns?
  • How are regulators assessing zero-rating offers from a net neutrality perspective?

Table of contents

Ovum view

  • Summary
  • Facebook is the leading OTT when it comes to partnerships with telcos
  • Facebook defends its initiative and has tried to highlight its positive impact
  • Net neutrality rules could be an obstacle for unless zero-rating is explicitly allowed
  • Assessing zero-rating on a case-by-case basis is the most sensible approach


  • Further reading
  • Author

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