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This Excel data pack provides access to the data underlying the figures in Ovum's Facebook F8 2019: Key Consumer & Entertainment Trends report (CES001-000053).


  • Ovum's Digital Consumer Insights survey data shows that concerns around data privacy have caused almost half of the consumers surveyed to use social networks less or to stop using it altogether.
  • Facebook’s advertising revenue and market share grew significantly in 2018 by over one-third ($54.7bn) and 20.1%, respectively.

Features and Benefits

  • Compares social networks against other types of company in terms of how consumer concerns around data privacy impact usage.
  • Explains how revenues for different segments of the digital advertising market are growing.
  • Compare the monthly active user bases for Facebook's family of messaging apps.

Key questions answered

  • How often do consumers interact with third parties on their social networking app or service?
  • How does the installed base for AR-enabled smartphones compare with the installed base of immersive VR headsets?
  • How much revenue will mobile games generate by 2023, and how will that be split?

Table of contents


  • Introduction
  • Contents
  • Download 1: Facebook F8 2019: Report Data Pack

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