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Introduction

Orange enriches core services to improve customer experience and positions for the next-generation A2P messaging opportunity.

Highlights

  • Orange is focused on evolving its core voice and messaging services by using the latest technology and software developments to either offer an improved experience (in the case of voice) or to take a leading role in next-generation messaging and web interaction (A2P messaging).

Features and Benefits

  • Understand how Orange is evolving its core voice and messaging services.
  • Assess where Orange places value in the emerging voice and messaging spaces.

Key questions answered

  • How is Orange developing its voice services using the latest technologies?
  • How is Orange evolving its messaging services in line with latest developments and market opportunities?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for service providers

Evolving voice and messaging with new technologies

  • Despite the success of OTT players, service providers remain relevant and can become more so
  • Enriching voice with VoLTE and enhanced features
  • Orange wants to play a leading role in next-generation A2P messaging
  • Outcome assessment

Appendix

  • Methodology
  • Further reading
  • Author

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