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This report identifies and analyzes major recent developments in the Europe telecoms market, assesses the prospects for the sector on the continent, and provides strategic recommendations for key players.


  • The European telecoms sector has been in decline or stagnant for a number of years, but outlook for the sector is improving because the pace of decline has eased. Ovum forecasts mobile service revenues to continue to decline in 2015, 2016, and 2017, but grow in 2018 and 2019.
  • Telco operators are expected to gain share of the pay-TV markets amounting to approximately 43.5% in 2019, and mobile-to-mobile consolidation is likely to ease retail price pressure which, combined with accelerating growth in data consumption, will have a net positive effect on data revenue growth.
  • Quad-play and multiplay are becoming more popular and available in a greater number of markets, but they are too often paired with heavy discounts. Strategically, quad-play bundles will help operators in selling more services to homes.

Features and Benefits

  • Assesses the key drivers playing a positive role in the long-term recovery of the market.
  • Summarizes opportunites outside of operators' core businesses.

Key questions answered

  • What are the key drivers of European recovery? When will it happen?
  • Why are foreign investors increasingly interested in Europe?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Financial outlook

  • Recent results
  • Appetite for European assets: foreign vs. European investors
  • Regional forecast

Fixed and mobile market assessment

  • Recent results
  • Mobile and fixed broadband development
  • Mobile broadband subscription trends

M2M market assessment

  • The number of connections grows rapidly, but revenues still lag

Pay-TV and OTT-video strategies

  • Telcos benefit from TV

Content, apps, and digital entertainment service strategies

  • OTT partnership shift towards video


  • Methodology
  • Further reading
  • Author

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