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A detailed update of Estonia's TV market, encompassing free-to-air and pay-TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Estonia completed ASO in July 2010 and DTT has peaked as a primary platform. It now looks set to decline as households sign up to other platforms as their primary service, downgrading DTT to a secondary service.
  • The launch of both Netflix and Viaplay in the region – the first major international OTT services to enter the Baltic region – should provide a welcome boost to OTT in Estonia and will also push local operators to improve their offerings.

Features and Benefits

  • Assess the key players in Estonia's TV market and what the most pressing competitive elements are that affect them.
  • Evaluate how new OTT services are changing Estonia's TV market.

Key questions answered

  • How will OTT services change Estonia's TV market?
  • What impact will the slow switch-over from analog cable to digital have on the competition between IPTV and cable?

Table of contents


  • Introduction
  • Download 1: Estonia TV Update

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