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A detailed update of Estonia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Estonia completed ASO in July 2010 and DTT has peaked as a primary platform. It now looks set to decline as households sign up to other platforms as their primary service, downgrading DTT to a secondary service.
  • The country has a very strong pay-TV market, which has squeezed the FTA segment, limiting DTT to 22% penetration.
  • While cable is still the leading pay-TV platform, the IPTV subscriber base is growing and is now the second most popular technology in the market.

Features and Benefits

  • Assess the key players in Estonia's TV market and what the most pressing competitive elements are that affect them.
  • Evaluate how new multiscreen and TV Everywhere services are changing Estonia's TV market.

Key questions answered

  • How will multiscreen and TV Everywhere change Estonia's TV market?
  • What impact will the slow switch-over from analog cable to digital have on the competition between IPTV and cable?

Table of contents


  • Introduction
  • Download 1: Estonia TV Update

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