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In times of change, internal marketing inevitably becomes a crucial activity. It is easy to forget that driving change is all about people.


  • Many CIOs have noted in interviews with Ovum that solid gains can go unappreciated, while shortcomings can become amplified.

Features and Benefits

  • Assesses key strategies for marketing the internal IT function.
  • Analyzes four internal marketing realities that need to be confronted in a pragmatic way if internal marketing is to be successful.

Key questions answered

  • What are four key strategies that could be quickly implemented to improve internal marketing of IT?
  • What are some typical mistakes that can be quickly rectified?

Table of contents

Ovum view

  • Summary
  • Neglect internal marketing at your peril


  • Further reading
  • Author

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