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To keep pace with customers’ ever-changing needs and to make insights-driven decisions when and where they matter the most, everyone in an organization who executes on customer experience should have access to critical insights.


  • Vendors will position data as the fabric of modern CX.

Features and Benefits

  • Assesses the elements involved in analyzing large data sets and bringing them to wide populations of employees.
  • Summarizes steps to take to prepare for this shift in enterprises acessing data-driven insights.

Key questions answered

  • What are enterprises doing to achieve data democratization?
  • What are steps to take to prepare for data democratization?

Table of contents

Ovum view

  • Summary
  • Optimize data for wide populations of employees
  • Vendors will position data as the fabric of modern CX
  • Prepare to democratize


  • Author

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