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Major industry disruptions are rarely executed by incumbents or market leaders. It is usually the nimble start-ups and challengers, unburdened by monolithic processes, that innovate rapidly and cause disruption. This is where Optus Business relishes the role of challenger in the Australian ICT market, as it gives the company the opportunity to disrupt in an industry that is rapidly consolidating around it.


  • Not many telcos can legitimately claim to be an ICT service provider, but Ovum believes that Optus is one of the few that can.
  • The challenges it faces are on several fronts. First is its ability not only to keep pace but set the pace of change in an industry that is moving at lightning speed. Being a telco at heart structurally does not allow it to be nimble enough.
  • Second, as management rightly recognizes, the competitive landscape is consolidating, and that translates into a more focused and leaner set of rivals.

Features and Benefits

  • Understand the current dynamics of enterprise services in Australia.
  • Evaluate Optus Business's strongest assets and value proposition for enterprises.

Key questions answered

  • What are Optus's biggest challenges over the next 12 months as it refines its enterprise strategy?
  • What are Optus's unique selling points for enterprises that differentiate it from the competition?

Table of contents

Ovum view

  • Summary

Optus’s current position

  • Zeroing in on six key verticals
  • The analytics advantage with digital personalization
  • The trusted advisor and manager for cloud
  • Security credentials strengthened with Trustwave
  • Building the smarter city

The way forward

  • Recommendations for Optus


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

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