skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


YellowDog uses public cloud services, supplemented by unused compute cycles from PCs and data centers, to compute-intensive tasks such as the rendering of animations and stills for film and design studios.


  • With an increasing amount of digital content, the demand for 3D rendering from film studios, graphic designers, animators, and special effects companies is growing rapidly, and as these creative industries adopt ever-higher resolutions, the compute-intensive nature of the rendering task increases still further.
  • The use of off-premise resources for web application development and scaled out deployment when coupled with agile development and lean start-up methodologies can generate sophisticated solutions within a relatively short timeframe, and the use of cloud can scale that solution to a wide potential audience.
  • The cloud market, particularly in the IaaS and PaaS arenas, remains highly dynamic. While the initial phase of the market was dominated by three large providers, the accompanying ecosystem continues to develop, with new entrants, new partnerships, and new technologies, all of which can change the balance of competitive advantage.

Features and Benefits

  • Learn how public cloud services are being used for 3D rendering tasks in the media and broadcast industry.
  • Assess how cloud services help to level the playing field for startups, enabling them to gain visibility and compete on a wider stage.
  • Compare cloud partners with a number of parameters in mind, including performance, customer support, flexibility, and ecosystem.

Key questions answered

  • How can underused processing capacity be aggregated for use in compute-intensive tasks?
  • How can cloud services be used to deliver a managed business service?
  • How can digital service provider start-ups take advantage of advice from business incubation programs, innovation funds, and partner programs?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Developing a cloud service to simplify 3D rendering

  • Setting the business context
  • The role of ICT in solving the problem

Lessons learned

  • Abstract cloud complexity to focus on your core business
  • Choose cloud providers carefully in a dynamic market


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now