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Coppin State University provides an example of how democratizing data and investing in analytics can increase freshman enrollment and student success.


  • In Ovum's view, as institutions are increasingly being held accountable for student success, the arguments for developing a data-driven culture and strategically leveraging analytics become more compelling.

Features and Benefits

  • Understand why getting data governance right at the outset is so important.
  • Understand why leveraging analytics to reverse falling enrollment levels can have additional benefits.

Key questions answered

  • How can institutions avoid analytics being viewed simply as a performance measurement tool?
  • What engagement activities can have a bearing on outcomes for such projects?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Recommendations for the higher education industry

  • Recommendations for institutions
  • Recommendations for vendors

Leveraging analytics to reverse falling enrollment levels

  • Setting the business context
  • The role of the Office of Information Technology (OIT) in solving the problem

Lessons learned

  • Hire forward-thinking leadership
  • Break down siloes
  • Include CIOs in cabinet meetings
  • Find a champion for data and analytics usage
  • Do not neglect the data-definition stage
  • Involve multidisciplinary teams when delivering user training


  • Methodology
  • Further reading
  • Author

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