skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Bank Zachodni WBK created a more compelling mobile banking offering by integrating an e-commerce platform. The application now offers more added value for the customer and the bank.


  • Central to Bank Zachodni WBK's decision to extend the mobile banking application with a wallet and m-commerce capabilities was its realization that the existing banking application mainly catered only for simple queries such as paying bills or checking balances.
  • Since its launch in 2014, the application has experienced growing traction among Bank Zachodni WBK's customers, resulting in 14% of all digital credit product sales now being from mobile.
  • Bank Zachodni WBK's mobile banking application with integrated m-commerce wallet offers customers additional functionality such as the capability to buy bus tickets.

Features and Benefits

  • Learn how to monetize a mobile banking application.
  • Understand what makes mobile banking applications attractive to customers.

Key questions answered

  • How can an m-commerce wallet add value for a bank and its customers?
  • What are the main concerns when building a compelling mobile banking offering?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view


  • Invest now to monetize your mobile banking offering
  • Offer wallet services and products that the customer needs
  • Close partnerships are an excellent way to extend in-house IT development capabilities

Developing a monetized banking application that offers added value to customers

  • Setting the business context
  • Bringing the strategy to life


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now