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Google positions its Cloud Platform as an enterprise-ready public cloud. Although Google has considerable technological innovations to its name, success against AWS and Microsoft will depend on its ability to get closer to customers and partners.


  • Google wants to be the cloud platform at the heart of enterprise IT. Already well established in the fields of data analytics and machine learning, it’s pinning its hopes for wider success on providing customers and partners with easier access to its resources and expertise.
  • Google has rapidly expanded its local and regional operations, building out its enterprise sales and professional services organizations in line with its expanding global footprint. Local operations and engagements are a key factor in bringing both partners and enterprise customers on board.

Features and Benefits

  • Understand what it is that differentiates Google Cloud Platform from AWS and Azure.
  • Understand what's driving Google’s focus on large enterprise.

Key questions answered

  • How will Google seek to differentiate its Cloud Platform from its rivals’ platforms?
  • How can partners help Google’s enterprise ambitions and help themselves in the process?

Table of contents

Ovum view

  • Summary
  • Google is locked in a battle with AWS and Microsoft to embed its cloud in the enterprise
  • Google knows that to win with large enterprises it needs to embrace a services ethos
  • GCP's success in the enterprise will be driven by the extent to which it can deliver real solutions to enterprise customer needs


  • Further reading
  • Author

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