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This case study discusses how Telkomsel Indonesia addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.


  • Telkomsel's SME strategies are centered on connectivity, voice, and value-added services. Its key segmentation is focused on “starting a new business” and “growing your business.”

Features and Benefits

  • Assesses Telkomsel's positioning, marketing, pricing, and technology strategy.
  • Identifies key performance indicators and solution offerings of Telkomsel.

Key questions answered

  • How is Telkomsel addressing Indonesian SMEs?
  • What are Telkomsel's strategic segmentation and integrated bundles that cater to the needs of SMEs?
  • What is Telkomsel's vertical focus for SMEs?

Table of contents


  • Introduction
  • Download 1: SME Case Study: Telkomsel Indonesia

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