skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This case study discusses how Telkomsel Indonesia addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.

Highlights

  • Telkomsel's SME strategies are centered on connectivity, voice, and value-added services. Its key segmentation is focused on “starting a new business” and “growing your business.”

Features and Benefits

  • Assesses Telkomsel's positioning, marketing, pricing, and technology strategy.
  • Identifies key performance indicators and solution offerings of Telkomsel.

Key questions answered

  • How is Telkomsel addressing Indonesian SMEs?
  • What are Telkomsel's strategic segmentation and integrated bundles that cater to the needs of SMEs?
  • What is Telkomsel's vertical focus for SMEs?

Table of contents

Summary

  • Introduction
  • Download 1: SME Case Study: Telkomsel Indonesia

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now